000 -LEADER |
fixed length control field |
00574nam a2200265Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
150909s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1-4522-0363-8 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
78750 |
037 ## - SOURCE OF ACQUISITION |
Source of stock number/acquisition |
201-714 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823.A758 2013 C2 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
TOM |
245 ## - TITLE STATEMENT |
Title |
"ADVERTISING CREATIVE: STRATEGY, COPY, DESIGN" |
250 ## - EDITION STATEMENT |
Edition statement |
3RD |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
LONDON |
|
Name of publisher, distributor, etc. |
SAGE |
|
Date of publication, distribution, etc. |
2015 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
0 |
|
Other physical details |
1 |
500 ## - GENERAL NOTE |
General note |
1 |
501 ## - WITH NOTE |
With note |
0 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
0 |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
Personal name |
GROW JEAN |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
NATURAL SCIENCES & MATHEMATICS |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
ALTSTIEL |