| 000 -LEADER |
|---|
| fixed length control field |
00746nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260227154354.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
260227b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780357721407 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Source of stock number/acquisition |
Purchase |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LoC CIP |
| Transcribing agency |
MMU |
| Modifying agency |
Daniel |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5821 |
| Item number |
.S34 2023 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Scheinbaum, A. C. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
ADVERTISING & INTEGRATED BRAND PROMOTION / |
| Statement of responsibility, etc. |
Angeline Close Scheinbaum |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Australia: |
| Name of publisher, distributor, etc. |
Cengage, |
| Date of publication, distribution, etc. |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 452 pages: |
| Other physical details |
illustrations (colour); |
| Dimensions |
28 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
|
|---|
| Topical term or geographic name as entry element |
Advertising media planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Thomas Clayton O'Guinn |
|
|---|
| Personal name |
Richard J. Semenik |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
GENERAL COLLECTION FOR LOAN |
| Edition |
9th |
| Classification part |
HF5821 |
| Call number prefix |
.S34 |
| Call number suffix |
2023 |
