| 000 -LEADER |
|---|
| fixed length control field |
00706nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251119095314.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
251119b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789367138199 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Source of stock number/acquisition |
Purchase |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MMU |
| Transcribing agency |
MMU |
| Modifying agency |
Daniel |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.K68 2025 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing management / |
| Statement of responsibility, etc. |
Philip Kotler |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
17th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delh: |
| Name of publisher, distributor, etc. |
Pearson india education service, |
| Date of publication, distribution, etc. |
2025 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 649p.: |
| Other physical details |
ill. (color). |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Includes index |
| Source |
book |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kevin Lane Keller |
|
|---|
| Personal name |
Alexander Chernev |
|
|---|
| Personal name |
Jagdish N. Sheth |
|
|---|
| Personal name |
G. Shainesh |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
GENERAL COLLECTION FOR LOAN |
| Edition |
17th |
| Classification part |
HF5415 |
| Call number prefix |
.K68 |
| Call number suffix |
2025 |
