The art of digital marketing (Record no. 15824)

000 -LEADER
fixed length control field 00650nam a22001817a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251110143810.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251110b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119265702
040 ## - CATALOGING SOURCE
Original cataloging agency LoC CIP
Transcribing agency MMU
Modifying agency obonyo
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dodson, Ian
245 ## - TITLE STATEMENT
Title The art of digital marketing
Remainder of title : The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns /
Statement of responsibility, etc. Ian Dodson.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Hoboken,
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent viii, 385 pages :
Other physical details illustrations ;
Dimensions 26 cm
500 ## - GENERAL NOTE
General note Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
Topical term or geographic name as entry element Strategic planning
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type GENERAL COLLECTION FOR LOAN
Classification part HF5415.1265
Call number prefix .D63
Call number suffix 2016
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Inventory number Full call number Barcode Date last seen Price effective from Koha item type
          Non-fiction MULTIMEDIA UNIVERSITY LIBRARY MULTIMEDIA UNIVERSITY LIBRARY General Stacks 2025-11-10 Purchase 2025-133 HF5415.1265 .D63 2016 125B00363 2025-11-10 2025-11-10 GENERAL COLLECTION FOR LOAN

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