Essentials of marketing / (Record no. 15812)

000 -LEADER
fixed length control field 00625nam a22001937a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251110114258.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251110b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292429533
040 ## - CATALOGING SOURCE
Original cataloging agency LoC CIP
Transcribing agency MMU
Modifying agency obonyo
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Blythe, Jim
245 ## - TITLE STATEMENT
Title Essentials of marketing /
Statement of responsibility, etc. Jane Martin and Jim Blythe,
250 ## - EDITION STATEMENT
Edition statement 8th.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Harlow, England ; New York;
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2023
300 ## - PHYSICAL DESCRIPTION
Extent xx, 361 pages :
Other physical details illustrations (color) ;
Dimensions 27 cm
500 ## - GENERAL NOTE
General note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jim Blythe,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type GENERAL COLLECTION FOR LOAN
Classification part HF5415
Call number prefix .B48
Call number suffix 2023
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Inventory number Barcode Date last seen Copy number Price effective from Koha item type
          Non-fiction MULTIMEDIA UNIVERSITY LIBRARY MULTIMEDIA UNIVERSITY LIBRARY General Stacks 2025-11-10 Purchase 2025-226 125B00365 2025-11-10 HF5415 .B48 2023 2025-11-10 GENERAL COLLECTION FOR LOAN

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