| 000 -LEADER |
| fixed length control field |
00625nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20251110114258.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
251110b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9781292429533 |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
LoC CIP |
| Transcribing agency |
MMU |
| Modifying agency |
obonyo |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Blythe, Jim |
| 245 ## - TITLE STATEMENT |
| Title |
Essentials of marketing / |
| Statement of responsibility, etc. |
Jane Martin and Jim Blythe, |
| 250 ## - EDITION STATEMENT |
| Edition statement |
8th. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc. |
Harlow, England ; New York; |
| Name of publisher, distributor, etc. |
Pearson, |
| Date of publication, distribution, etc. |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
xx, 361 pages : |
| Other physical details |
illustrations (color) ; |
| Dimensions |
27 cm |
| 500 ## - GENERAL NOTE |
| General note |
Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Jim Blythe, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
|
| Koha item type |
GENERAL COLLECTION FOR LOAN |
| Classification part |
HF5415 |
| Call number prefix |
.B48 |
| Call number suffix |
2023 |