| 000 -LEADER |
|---|
| fixed length control field |
00752nam a2200253 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240208124400.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240122b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789914492088 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Source of stock number/acquisition |
purchase |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
OCLC |
| Transcribing agency |
MMU |
| Modifying agency |
Daniel |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.M84 2023 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mugo, M. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Communicate to convert |
| Remainder of title |
: your ultimate marketing communication guide/ |
| Statement of responsibility, etc. |
Mary Mugo |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Nairobi: |
| Date of publication, distribution, etc. |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 291p.: |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Includes bibliographical references |
| Source |
book |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing communication |
|
|---|
| Topical term or geographic name as entry element |
Advertising |
|
|---|
| Topical term or geographic name as entry element |
Sales promotion |
|
|---|
| Topical term or geographic name as entry element |
Public relations |
|
|---|
| Topical term or geographic name as entry element |
Personal selling |
|
|---|
| Topical term or geographic name as entry element |
Direct marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
GENERAL COLLECTION FOR LOAN |
| Classification part |
HF5415 |
| Call number prefix |
.M84 |
| Call number suffix |
2023 |
