Digital marketing (Record no. 15012)

000 -LEADER
fixed length control field 00679nam a22002057a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210305b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292241579
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition Purchase
040 ## - CATALOGING SOURCE
Original cataloging agency LOC CIP
Transcribing agency MMU
Modifying agency Daniel
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .I57 2019
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chaffey, Dave
245 ## - TITLE STATEMENT
Title Digital marketing
Remainder of title : strategy, implementation and practice/
Statement of responsibility, etc. Dave Chaffey
250 ## - EDITION STATEMENT
Edition statement 7th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Harlow, England :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2019.
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 545p.:
Other physical details ill.
521 ## - TARGET AUDIENCE NOTE
Target audience note Includes bibliographical references and index
Source book
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Fiona Ellis-Chadwick
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Internet marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type GENERAL COLLECTION FOR LOAN
Edition 7TH
Classification part HF5415.1265
Call number prefix .I57
Call number suffix 2019
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Source of acquisition Inventory number Full call number Barcode Date last seen Price effective from Koha item type
          MULTIMEDIA UNIVERSITY LIBRARY MULTIMEDIA UNIVERSITY LIBRARY 2021-03-05 Purchase 2020-1678 HF5415.1265 .I57 2019 120B01170 2023-02-01 2021-03-05 GENERAL COLLECTION FOR LOAN

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