| 000 -LEADER |
|---|
| fixed length control field |
00530nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190613b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750661737 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LC |
| Transcribing agency |
MMU |
| Modifying agency |
Beatrice |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5814 |
| Item number |
.M33 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mackay Adrian R. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The practice of advertising/ |
| Statement of responsibility, etc. |
Adrian R. Mackay |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Amsterdam |
| Name of publisher, distributor, etc. |
Elsevier |
| Date of publication, distribution, etc. |
2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi,367p. |
| Other physical details |
ill. |
| Dimensions |
;22.8cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Library of congress online catalogue |
| Topical term or geographic name as entry element |
Advertsing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
GENERAL COLLECTION FOR LOAN |
| Classification part |
HF5814.M33 |
| Call number suffix |
2005 |
