| 000 -LEADER |
|---|
| fixed length control field |
nam a22 7a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180207110754.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180207b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8122403387 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
Mmu |
| Modifying agency |
Beatrice |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
M35 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ramanuj, Majumdar |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing research : text, applications and case studies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
New Age International (P) Ltd., |
| Date of publication, distribution, etc. |
1991. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 365 p. |
| Other physical details |
: illustrations |
| Dimensions |
; 25 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
|
|---|
| Topical term or geographic name as entry element |
Marketing research -- India -- Case studies. India. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
GENERAL COLLECTION FOR LOAN |
| Source of classification or shelving scheme |
|
