| 000 -LEADER |
|---|
| fixed length control field |
00212nam a22000977a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180213145646.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180213b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781439083925 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LC |
| Transcribing agency |
MMU |
| Modifying agency |
Lorna |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P91.3 |
| Item number |
.W47 2011 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wimmer, Roger D. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Mass Media Research |
| Remainder of title |
:An Introduction |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Wadsworth; |
| Name of publisher, distributor, etc. |
Cengage; |
| Date of publication, distribution, etc. |
2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii,464p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass Media |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Joseph Dominick |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
General Collections |
| Source of classification or shelving scheme |
|
