000 -LEADER |
fixed length control field |
00305nam a22001097a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MMU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20180213155753.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180213b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781412948395 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
LC |
Transcribing agency |
MMU |
Modifying agency |
Lorna |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
P95.815 |
Item number |
.W56 2009 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Windahl, Swen |
245 ## - TITLE STATEMENT |
Title |
Using Communication Theory |
Remainder of title |
: An Introduction to Planned Communication |
250 ## - EDITION STATEMENT |
Edition statement |
2nd |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
London: |
Name of publisher, distributor, etc. |
Sage; |
Date of publication, distribution, etc. |
2009 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
x,302p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication Planning |
|
Topical term or geographic name as entry element |
Mass Media--Planning |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Benno; Olson, Jean T. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
GENERAL COLLECTION FOR LOAN |
Source of classification or shelving scheme |
|