Mullins, John W.

Marketing management : a strategic decision-making approach/ John W. Mullins - 6TH - Boston: McGraw-Hill, 2008 - xxii, 533p.: ill. - McGraw-Hill/Irwin series in marketing. .

Includes index

0-07-352982-6

Purchase


Orville, C. Walker
Harper W. Boyd

Marketing -- Management. Marketing -- Gestion.

HF5415.13 / .M352324 2008

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