Mullins, John W.
Marketing management : a strategic decision-making approach/ John W. Mullins - 6TH - Boston: McGraw-Hill, 2008 - xxii, 533p.: ill. - McGraw-Hill/Irwin series in marketing. .
Includes index
0-07-352982-6
Purchase
Orville, C. Walker
Harper W. Boyd
Marketing -- Management. Marketing -- Gestion.
HF5415.13 / .M352324 2008
Marketing management : a strategic decision-making approach/ John W. Mullins - 6TH - Boston: McGraw-Hill, 2008 - xxii, 533p.: ill. - McGraw-Hill/Irwin series in marketing. .
Includes index
0-07-352982-6
Purchase
Orville, C. Walker
Harper W. Boyd
Marketing -- Management. Marketing -- Gestion.
HF5415.13 / .M352324 2008