Berger, A. A.
Media and communication research methods : an introduction to Qualitative and Quantitative approaches/ Arthur Asa Berger - London: Sage, 2000 - xxi, 295p.: ill.; 23 cm
Includes bibliographical references and index book
0761918531
Purchase
Mass Media--Research--Methodology
Communication--Research--Methodology
P91.3 / .B38 2000
Media and communication research methods : an introduction to Qualitative and Quantitative approaches/ Arthur Asa Berger - London: Sage, 2000 - xxi, 295p.: ill.; 23 cm
Includes bibliographical references and index book
0761918531
Purchase
Mass Media--Research--Methodology
Communication--Research--Methodology
P91.3 / .B38 2000