Maslen, A.

Persuasive copywriting : cut through the noise and communicate with impact / Andy Maslen. - 2nd - London: KoganPage, 2019 - xxvii, 264 p.: ill.; 24 cm

Includes index book

9780749483661

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Advertising copy
Persuasion (Psychology)

HF5825 / .M32 2019

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