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Pelet, Jean- Erick

Consumer behavior : understanding consumers in a digital landscape / Jean-Erick Pelet - KoganPage, London ; New York, 2025. - xv, 325 pages: illustrations , 26cm.

ISBN: 9781398618619

Subjects--Topical Terms:
Consumer behavior
Electronic Commerce

LC Class. No.: HF5415.32 / .P44 2025

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MULTIMEDIA UNIVERSITY LIBRARY

Multimedia University Library