Sparks, Glenn G.

Media effects research : a basic overview/ Glenn G. Sparks - 5th - Boston, MA : Cengage Learning, 2016 - xx, 348p.: ill. ; 23 cm

Includes bibliographical references and index book

9781305077478


Mass media -- Social aspects
Mass media -- Research -- Methodology.

HM1206 / .S66 2016

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