Küng, L.
Strategic management in the Media : from theory to practice/ Lucy Küng - London: Sage, 2008 - viii, 248p.: ill.
Includes bibliographical references and index. book
9781412903127
purchase
Mass Media--Management
Strategic Planning
P96.M34 / K86 2008
Strategic management in the Media : from theory to practice/ Lucy Küng - London: Sage, 2008 - viii, 248p.: ill.
Includes bibliographical references and index. book
9781412903127
purchase
Mass Media--Management
Strategic Planning
P96.M34 / K86 2008